We helped create world’s first art channel on youtube. Positioning MOCAtv, not as a video extension of the Museum, but as a global initiative that aims to democratize art around the world. Our content strategy would lead with pop culture content (Bjork, Death Grips, Die Antwoord collaborations) and then follow-up with more in-depth look at some of the most fascinating artists of our time. We also turned it’s Youtube Channel into a collaborative space, turning the comments section into an opportunity to work with renowned artists (The URL Project) or become part of the conversation (Love/Hate Graffiti).
Launched October 1, 2012, MOCAtv is a new, contemporary art video channel, developed as a digital extension of the education and exhibition programming of The Museum of Contemporary Art, Los Angeles. MOCAtv is the first and only dedicated art channel to be part of YouTube’s Original Channels and is part of YouTube Education, a collection of more than 700,000 videos on a wide range of educational topics from math to science, history to geography. MOCAtv presents both curated and original videos to inform, educate and engage a global audience with contemporary art and its intersection with film, video, music, performance, dance, comedy, and more.
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