KBC is a respectable business bank which asked KesselsKramer to help launch their retail arm and current account in Ireland. KK positioned KBC as an ‘independent bank for independent people’ through the theme ‘The Bank of You’. Rather than always talking about themselves, as other ads do, the campaign reflects the needs and wishes of the audience, through an intergrated campaign including TV, print, outdoor and digital. The film was directed by Henry Mason of Independent, with photography by Dana Lixenberg.
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