THE URL PROJECT

MOCAtv wanted to leverage it’s ever-growing youtube community and convert viewers to subscribers. So we created The Art X You Series, where the subscriber audience will be able to collaborate with a renowned artist. In the first installment of the series we worked with internet artist, Rafaël Rozendaal. We turned the user comment section into a social media challenge and asked viewers to create an original idea for an URL and submit it so Rafaël could turn the most inspiring submission into his next art piece.

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