A campaign that explains the great savings business customers can enjoy when they sign with Ben’s low, company group rates, uses visuals that will stand out in typical business magazines. Instead of just going for the lowest common denominator of money, the campaign gives employers ways in which it can make a happier workforce, thus increasing productivity. One example as shown here, suggests that employers should hire a company entertainer to keep its staff positive (something the company can now afford thanks to Ben’s low rates).
The campaign for Ben’s group businessplan shows employees at company staking advantage of the benefits of Ben’s low rates by giving a secretary a raise or even taking their parents on a business trip.
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