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CITIZENM'S ALL-IN-ONE APP

PROBLEM

The citizenM app is like a Swiss Army knife, with multiple forms and functions. The app is your room key, your city guide, it’s even your pancake orderer. 

How do you communicate the multifaceted functions of the app in the fast-moving context of social media and newsletter emails?

SOLUTION

Make the functions tangible. With a single tap, whack, or swipe, the phone transforms into various objects that reflect the app’s functionality. 

We took the stereotypical ‘app explainer’ and added citizenM personality through the addition of characterful hands, playful accessories, and unexpected transitions. 

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The app that orders food, double quick
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The app that plans your next holiday
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The app that knows the way
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The app that will show you the city
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The app that lets you take control of your room lighting
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The app that lets you take control of your room temp
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The app that has it all, free drink included
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The app that is also your room key
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The app that books you in, in a hot minute
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IT'S SUNDAY. AH CLICK IT.

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