A RESTAURANT NAMED AFTER IT’S 17TH-CENTURY OWNER

Problem

How do you develop a timeless positioning, name, and identity for the new restaurant within the freshly developed positioning and identity of the Pulitzer Hotel in Amsterdam that isn’t just another hotel restaurant, but attractive for locals too?

Solution

Create a modern classic home with an easy-going Dutch attitude for the entire neighborhood in the actual house of craftsman Volkert Jansz, the original 17th-century owner of the location.

Creative

Jansz mixes modern with classic references. It’s a new world of simple elegance created to the image of craftsman Volkert Jansz himself. A man who embraced the finer things in life, but who also believed that style and luxury are most enjoyed when shared.