Dutch kids read less and less every year. That is a big problem, because their ability to read diminishes with it, with grave consequences for their ability to partake in society as grownups. To turn that around, the Dutch Royal Library launches an app with which students can read over 100 books on their phone. But, how do you position an app with (audio)books to an audience that never reads?
The kids we aim to address consume a lot of media, just not books. There’s always a Netflix series, TikTok clip, or meme in the way. But books can be as funny, captivating, exciting and thrilling as series or films. And there are plenty of books on topics that the audience is interested in – even when they don’t really know how to find them themselves.
By giving the app the look and feel of movie streaming and music platforms, and ordering the books on theme, rather than title or author, we create an appealing and easy to navigate app that brings reading closer to the audience.
LEES – ‘READ’ in Dutch – is an app for when? you don’t like books. The dark gradient reminds of other streaming platforms and by using a ticker type of animation, all assets showcase a variety of different topics about which you can read, before landing at one of them.
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