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Tulchan Gin is a new product born in the exquisite Scottish highlands. Steeped in history the Speyside estate, one of Scotland’s leading sporting estates and the epitome of traditional luxury. Tulchan Gin is crafted in small batches from native botanicals grown on its land using the highest standard of distillation.
Our challenge was to introduce Tulchan Gin as a luxury brand that played homage to the estates history. Our approach was to build an elegant, not opulent visual language that had a contemporary finish.
Inspired by the estate, the House of Tulchan reflects the 22,000-acre grand Scottish estate including their 19th century home. Craft and luxury are directly connected with the culture and craft, a thread that runs through our brand positioning.
Our holistic approach included strategy, branding, art direction, campaign photography and their digital platform- This 360 approach allowed us to build a foundation for Tulchan Gin’s future legacy.
Through brand activations and point-of-sale materials, we extended the brand world into new spaces that allows for Tulchan Gin to build their future legacy and reach global audiences whilst communicating it niche history.
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