After 30 years Monte Velho launched its new positioning ‘MADE SLOWLY IN PORTUGAL’, in 2021. After a great harvest and a lot of patience they are now proud to offer the first ever Monte Velho Reserva.
Making a Reserva wine takes extra time. To tested the patience of winemaker João Ramos, we featured him a TV-commercial while waiting for the wine to be ready.
In the weeks before the launch Monte Velho fans got teased with short videos on social media.
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