The Netherlands will be represented at the Expo 2025 in Osaka. Historically, the World Expo is used to place your own country on a pedestal, to show ways in which your country excels. But with the global challenges of today, the need to look beyond our own borders is bigger than ever. How do we use this moment to stimulate collaboration for our shared future?
By creating a ‘common ground’ as the Dutch pavilion: an open meeting space where people from all over the world can share ideas and work together towards a sustainable future. Renewable, accessible forms of energy play a crucial role here.
Common ground also symbolizes the process around the identity and campaign; our narrative influenced the design made by the consortium, and now the design influences our further communication. The teaser film was created in collaboration with filmmaker Rogier van der Zwaag, using a glowing sphere, sharing the shape of the common ground logo, to replicate the look of a new dawn.
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