SintLucas is a multidisciplinary school for creativity with an entrepreneurial edge. It positions itself as a Creative Community, and sees its students as a kind of tribe representing this community. For its latest campaign, SintLucas wanted to celebrate its “tribe” in imagery. By doing so, it wished to attract the next generation of young talent. Given the wealth of creative energy already in the Sint Lucas tribe, it seemed right to forego briefing outside talent and instead utilize the students themselves. The result is a range of bright, quirky, impactful posters photographed by Melanie Bonajo.
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