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HOLLAND FESTIVAL

PROBLEM

The international performing arts festival Holland Festival is a big established name in the cultural world of The Netherlands. For 77 years, the festival selects the most groundbreaking performing arts of the world and brings it to Amsterdam. But how do you communicate all these groundbreaking performances for both the year-to-year visitors ánd the people that are not yet familiar with it?

CREATIVE

To highlight the groundbreaking heart of Holland Festival in every form of communication, we play with perspective. In design, by changing the perspective of the recognisable visual identity. In photography by playing with perspective of the performing artists in photos by artists Blommers/Schumm.

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