Dyme is a new money-saving app that is smarter than your average budgeting tool. By negotiating deals on running contracts, cancelling unwanted subscriptions, and giving insight on all finance matters, anyone who uses it, is in for free money. Yet, promises like these often sound too good to be true. So how do we introduce ourselves and win trust at the same time?
By putting our money where our mouth is. Instead of just telling people how Dyme can help them save money, we decided to prove it too. And what better evidence to use than the campaign itself.
We created the tagline ‘fix your money leak’ to symbolically remind people of the money they are leaking from their bank accounts. Along with this positioning, we launched a campaign in the same way the app approaches finance: by highlighting our efficiency. In copy, we openly share our money-smart strategies and negotiating power. Each asset focuses on a different aspect, such as: design choices, advertising space, run time and location.
For extra PR, we dressed up a real money-truck in Dyme branding, and had it drive around The Netherlands to hand-out free coins and billets to passers-by.
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