How can we merge two museums with extremely different collections under one visual identity without alienating their respective audiences?
Position the new Frans Hals Museum as a place where opposites meet in terms of art and people. This lends more meaning and relevance to both collections – the Frans Hals Museum is known for its old masters from the Dutch ‘Golden Age’, De Hallen for its collection of contemporary art – and appeals a wider group of people than the sum of their own original audiences.
The concept comes to life in a colourful way when collections blend into each other in exhibitions, but also in every single detail in and around the museum.
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