lakerol<br>Too odd to describe

Lakerol is a Swedish candy that defies description. In this campaign, KesselsKramer embraced this vagueness, and turned it into a strength. Using a distinctive puppet based visual style, the films show Lakerol eaters wrestling with the challenge of trying to define the undefinable sweetie.

In television, Läkerol continues to completely avoid any useful description of what the weird little sweet actually tastes like and instead shows what it doesn’t taste like – being brushed by a mint for example, or licked by a long-tongued lollipop.