Lakerol is a Swedish candy that defies description. In this campaign, KesselsKramer embraced this vagueness, and turned it into a strength.
In television, Läkerol continues to completely avoid any useful description of what the weird little sweet actually tastes like and instead shows what it doesn’t taste like – being brushed by a mint for example, or licked by a long-tongued lollipop.
KesselsKramer invites you to
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