Donald Diesel becomes Diesel’s over-zealous, little goblin of super-sponsorship as the communication decides to be upfront about the whole subject of corporate mascots and the world of branding. Diesel sponsors everything from happiness to pleasure and all positive emotions in-between.
Donald Diesel appears in a campaign that ran in over 70 countries and espouses the wonderful, Diesel-sponsored emotions such as passion, temptation, satisfaction and pleasure. The campaign reflects the over the top, colourful Diesel collection.
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