Celebrating the things that changed our world

Problem
Since its opening in 1925, Deutsches Museum has been one of the largest, historically significant science and technology museums in the world. So when celebrating 100 years of Deutsches Museum, how do you create an anniversary campaign that is festive, yet also reflects its legacy and importance?



Solution
By not only celebrating the museum itself, but also the inventions in its collection that have revolutionized our lives. With 100 life-changing scientific inventions we form a colourful “100”, a wordmark that acts as a unifying visual element throughout the entire campaign.

CREATIVE
Building on the grey-framed visual identity developed for the 2022 brand positioning, we celebrate 100 years with 100 remarkable inventions, each brought to life with a pop of colour. A visual system was designed to highlight revolutionary objects using colour, ultimately forming the “100” wordmark from the objects themselves. This identity comes to life across Munich. In posters, where the number is composed of the selected items; in animation, where the “100” playfully reveals itself; and in film, where objects are placed on coloured pedestals to take centre stage.