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HACKING AN IDENTITY
= A NEW IDENTITY

Problem

In the autumn of 2020 the NRW-Forum, Dusseldorf’s avant-garde art museum, became a part of the Kunstpalast: the oldest art museum in Dusseldorf. To mark this bond, NRW-Forum needed a new identity which demonstrated their unity with the Kunstpalast but which also retained the original NRW-Forum attitude and style.

Solution

We present NRW-Forum as the new kid on a block where it’s always lived. It is the ‘wild child’ to the Kunstpalast, expressing itself by taking parts of the Kunstpalast’s branding and hacking them to form its own identity.

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Creative

NRW-Forum’s hacking comes in all shapes and sizes. From digital hacks on the website to crossing out words with spray paint, the options are endless. This identity concept gives NRW-Forum’s creative department complete freedom and so the museum can continue to reinvent itself through hacking for many years to come.

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More NRW Forum

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AR Biennale
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NRW-FORUM - Market Research Campaign
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NRW-FORUM

Wanna chat?

Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.

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