miffy appears in the real world

PROBLEM
Everyone knows miffy: it’s your first book, your first cuddly toy, and now also your first musical. miffy is so iconic that you can recognize her just by her ears. But how do you create your own, unique communication for the musical with the images of an icon that everyone knows so well?
SOLUTION
By highlighting miffy's ears and making the ears thé icon for the musical. At every performance of miffy the Musical, hats of miffy’s ears are handed out, which children continue to wear long after their visit. That is where miffy's world and the ‘real world’ come together.

CREATIVE
We photograph children who went to miffy the musical and want to keep their miffy-ears on at all times. We make the ear-hat the symbol for miffy the musical, which can return in many different ways: from refrigerator magnets to photo frames to real hats. When you see the ears of miffy, you’ll realize it’s not just about miffy but about miffy the musical.