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THE CLEAREST CAMPAIGN FOR THE CLEAREST CASE

PROBLEM

CASETiFY launched a new clear case that, unlike other see-through phone cases, doesn’t yellow, while remaining even stronger and more protective than most other cases. That’s quite a lot to tell in a short film.

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SOLUTION

There are really many things to tell about this newly developed product, but no one has time to listen to all of that. Rather, the advantages of this phone case must instantly come to you in order to make you buy it. That’s why we made a series of online videos that keeps things really short, and only highlights the absolute highlights of the product.

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CREATIVE

We challenged a CASETiFY scientist to sell the new case to us…
…as short as possible.

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The two versions of the video also provided material for various shorts, part of the worldwide social campaign.

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