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Absolut likes to go beyond traditional advertising.

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Something about the
campaign
Our idea

Absolut likes to go beyond traditional advertising. For this campaign, KesselsKramer developed a whole fashion line in association with young, up-and-coming designers. The finished products (including lingerie, bags and shirts) were supported with posters and a catwalk show.

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Something about the campaign
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Something about the campaign
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Our strategy

Absolut likes to go beyond traditional advertising. For this campaign, KesselsKramer developed a whole fashion line in association with young, up-and-coming designers. The finished products (including lingerie, bags and shirts) were supported with posters and a catwalk show.

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