citizenM is opening its first hotel in Los Angeles, in the burgeoning Downtown district.
COVID-19 has curtailed all travel and this is their first hotel opening since the world started opening up. How do we announce the hotel to future guests while cementing our relationship with art, and the local, diverse & creative community?
Continue the hotel brand’s successful “citizens of” launch program, by creating an 11-storey exhibition of 52 locals from Downtown LA.
To launch in LA, the city of celebrity, we wanted to shine light on some less famous, but no less important faces in Downtown LA. Local photographer , Corinne Schiavone, captured 52 creative, enterprising, artistic and beautiful locals in a medium synonymous with LA’s famous casting calls – the Polaroid. The exhibit was bolstered by video, digital and social content – see the series here and here.
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.