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MEN DON'T TALK ABOUT THEIR PROBLEMS

Men between the ages of 40 and 70 form the highest risk group of people who commit suicide. Unfortunately, this group also forms the lowest percentage of people calling or chatting with suicide prevention centre 113. How do we get these men to reach out and talk about their problems?

SOLUTION

Why traditional middle-aged men struggle to talk about their problems has a lot to do with expectations and roles they think they need to abide by. In order to get them to talk, we need to change the unwritten rules that stop them from opening up, and show that talking about your problems, insecurities and mental health helps.

CREATIVE

Two tv-commercials encourage talking about your problems. Both films show the moment where men break the silence on their mental health. In doing so they (literally) change the unwritten rule that men don’t talk about their problems. On filter.113.nl, everyone can help break the taboo on talking about suicide, by sharing a photo in the style of the commercials.

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IT'S SUNDAY. AH CLICK IT.

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