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CREATIVE
Influenced by the shops, markets and street life of East London, where SXSW London will take place, the campaign embraces an eclectic visual world, clashing typefaces and the brightest fluorescent colours. Messaging is constructed by pulling from all creative disciplines that the festival brings together and the different languages spoken in the European markets that SXSW London wants to attract. The posters are designed to be tiled in various configurations on billboards, in groups or individually. Dynamic animations further bring this culture clash to life across social media and star-studded video content, featuring a soundtrack by Jamie XX, which can be found here.
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