Shape your own existence

Problem

How to position Sissy-Boy’s hybrid retail formula comprising of fashion, furniture, care, lifestyle and food?

Solution

By positioning Sissy-Boy as curator of everyday life’s basic needs.

Creative

KesselsKramer developed the new theme ‘LIFE designed with Sissy-Boy’, which encourages people to actively shape their own existence. It communicates with great stories and passionate poetry. Sissy-Boy is all about combinations, connections and the stories that arise from them. This goes beyond mere products; it's not just about the clothes you wear or the things you own but the personal stories behind them.

Photography was done by Anne Claire de Breij and Nine IJff.