How to position Sissy-Boy’s hybrid retail formula comprising of fashion, furniture, care, lifestyle and food?
By positioning Sissy-Boy as curator of everyday life’s basic needs.
KesselsKramer developed the new theme ‘LIFE designed with Sissy-Boy’, which encourages people to actively shape their own existence. It communicates with great stories and passionate poetry. Sissy-Boy is all about combinations, connections and the stories that arise from them. This goes beyond mere products; it’s not just about the clothes you wear or the things you own but the personal stories behind them.
Photography was done by Anne Claire de Breij and Nine IJff.
KesselsKramer invites you to
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