Timberland were launching their brand new, bold global campaign. But it had a distinctly American feel. They needed to make it work for a European audience.
Take the core ethos of the global campaign - reinterpreting what bold means for the modern day - and give it a European twist. We added a touch more warmth, a sprinkle more wit, and a whole lot more local insight to inspire people to find what makes them bold.
We went on a roadtrip to meet and shoot Timberland's local influencers in Paris, Berlin and Milan, working closely with each of them to tell their unique story of what bold means to them. We created 3 social films and a series of stills for print and social, letting each influencer's personality shine whilst ensuring it always worked within the larger global campaign.
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