The smartphone category isn’t innovating much anymore; tech specs change in small increments, screens get larger, battery life a little longer. But there’s a lot left to innovate in the ethical specs space and something that’s very necessary at the moment.
How can we convince (mass) green consumers that ethical specs matter more than those small incremental tech specs, without being preachy/heavy about sustainability?
Show how everyday actions become ethical, sustainable and worthy of celebration simply by inserting a Fairphone, instead of telling people they need to make drastic changes or are not sustainable enough.
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