KesselsKramer London launched a new creative campaign for the world’s leading aniseed spirit brand Yeni Raki. The task was to transform Turkey’s national spirit into a global brand by developing a fully integrated campaign that included ATL, digital (including a new global website), social media and events.
By creating the brand platform ‘Unrush Your World’, Yeni Raki invites consumers to share, savour and enjoy the spirit of slow. The brand’s launch event took place in Dabbous London where star chef Ollie Dabbous paired his signature dishes with Yeni Raki for an audience consisting of press and chefs from the Mediterranean. The roll out includes numerous Yeni Raki tasting events in London, Germany and other European countries.