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Problem
Migraine is the second most strenuous disease worldwide. Yet the impact of this chronic physical disease is highly underestimated, by doctors, by colleagues and even by patients themselves. How do you explain the seriousness of this issue without turning those who suffer from it into victims?
Solution
By no longer labeling migraine as a side issue, but as a main issue (‘head case’ in Dutch).
Creative
We asked artist Guda Koster to design costumes that symbolize the strain migraine has on people and let a head do the talking