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Treat me like a lady

Question:

Medical science is almost entirely based on men, with life threatening consequences for women. How can we put pressure on the government to create change?

Answer:

Inform the public and media through hard, surprising facts, so they lobby their doctors for change.

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Medical science is mostly based on the male body. Since women have a hormone cycle and chance of pregnancy, they’re harder and more expensive to include in medical trials. This means that women are, essentially, treated as men with wombs, although men and women differ from each other in every cell of their body. As a result, women often get the wrong medication, wrong diagnoses or no diagnosis. This costs lives. WOMEN Inc. lobbied medical professionals but results were slow.

This campaign asked for the support of the press and public to speed up the process of change. The overarching campaign uses a decency standard that is both logical and necessary – Treat me like a lady. The second tier of communication uses statistics and facts, like, ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’. These messages are spread online with the urgent request to share further.

Through the pressure of this campaign the Dutch health minister provided 12 million Euros for further research on this topic. The campaign was awarded a bronze Effie (effectiveness award).

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Fresh
Frans Hals Museum
Fresh
Frans Hals Museum
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