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Treat me like a lady

Problem

Medical science is almost entirely based on men, with life-threatening consequences for women. How can we put pressure on the government to create change?

Solution

Put pressure on medical stakeholders by asking for the support of the press and the public to speed up the process of change by demanding a decency standard that is both logical and necessary – Treat me like a lady.

Creative

By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgent request to share further. Through the pressure of this campaign, the Dutch health minister provided 12 million Euros for further research on this topic. The campaign was awarded a bronze Effie (effectiveness award).

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FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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