The makers claim the Singleton is the best tasting single malt whisky in the world. And those who taste it agree. How do you communicate this bold statement without appearing arrogant? By letting you the audience decide for itself and by taking the staple of airport duty free stores the world over – tastings – and making them the most important asset of the communication.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.