SVH aspires to advance and promote skills in the Dutch hospitality industry as they present their newly developed identity, branding and campaign created and designed by KesselsKramer. Under the new motto “SVH stands behind the Dutch hospitality industry” SVH illustrates that by providing teaching materials, examinations, master titles and industry expertise they stand behind and support everyone in the hospitality industry; from kitchen-hand to head-chef, from fast food to Michelin star restaurant, from hospitality training to catering entrepreneur.
Together with photographic duo Blommers / Schumm and students from the mime department at theater school AHK this idea was visualised in a series of images in which various hospitality trades people are supported by the “invisibly visible” representation of SVH. We also created a number of monumental stills in the same style. Along with the new brand identity and tone of voice these ingredients blend together to form all current and yet to be developed on- and offline resources. A video manifesto and trade-magazine advertisements are the first campaign elements to be released.