How to position Sissy-Boy’s hybrid retail formula comprising of fashion, furniture, care, lifestyle and food?
By positioning Sissy-Boy as curator of everyday life’s basic needs.
KesselsKramer developed the new theme ‘LIFE designed with Sissy-Boy’, which encourages people to actively shape their own existence. It communicates with great stories and passionate poetry. Sissy-Boy is all about combinations, connections and the stories that arise from them. This goes beyond mere products; it’s not just about the clothes you wear or the things you own but the personal stories behind them.
Photography was done by Anne Claire de Breij and Nine IJff.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.