Fashion and lifestyle brand Sissy-Boy stands on the verge of a huge switch in image, tone, products and policy. The new Sissy-Boy dreams of new labels, new stores and hotel rooms in special places. It communicates with great stories and passionate poetry. Sissy-Boy is all about combinations, meetings and connections and the stories that arise from them.
KesselsKramer developed the new theme ‘LIFE designed with Sissy-Boy’, which encourages people to actively shape their own existence. This goes beyond mere products, of course. It is not just about the clothes you wear or the things you own; it is about the personal stories behind them. Every body chooses different designs in life. Sissy-Boy helps you determine your own. Photography was done by Anne Claire de Breij and Nine IJff
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.