This campaign is based on the chances of various (sometimes seemingly unlikely) desires being fulfilled, for REAAL, the ‘realists in insurance’. The concept has a great deal of flexibility, allowing individual executions to be very targeted. Here, for instance, the chances of school pupils cycling in groups, pigeons damaging your car and your wanting to cross the street in a given year are all revealed for REAAL’s car-insurance campaign.
A stunt inspired by the statistic that there’s a 66% chance that you want a house with a bath. This was brought to life with a bathtub-shaped boat floating on Amsterdam’s canals.
An internal campaign that took place after the insurance company merged with another organization, thus doubling in size. The images featured one person from the old team together with someone from the new one. Together, they form a new ‘Realist’.