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THE DISCOVERY OF DUTCH ELEGANCE

Problem
How to position a luxury hotel with relatively small rooms compared to its competitors, due to its iconic though limiting the 17th-century canal house structure?

SOLUTION
Positioning Pulitzer Amsterdam as a discovery of quintessential Dutch elegance.

CREATIVE
An identity with a unique blend of traditional and modern Dutch craftsmanship throughout the hotel, website, and communications. Including unique, gable-inspired icons and patterns, and tiled hotel directions.

 

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The gable design is also implemented in the headboards of the beds.
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FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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