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THE DISCOVERY OF DUTCH ELEGANCE

Problem
How to position a luxury hotel with relatively small rooms compared to its competitors, due to its iconic though limiting the 17th-century canal house structure?

SOLUTION
Positioning Pulitzer Amsterdam as a discovery of quintessential Dutch elegance.

CREATIVE
An identity with a unique blend of traditional and modern Dutch craftsmanship throughout the hotel, website, and communications. Including unique, gable-inspired icons and patterns, and tiled hotel directions.

 

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The gable design is also implemented in the headboards of the beds.
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