Together with KesselsKramer, snowboard brand Protest devised campaigns, boardwear, and even a new logo. In “Protest to get there,” the small hardships (like bad coffee) you needed to endure before getting to the slopes were explored. And in “Never leave the water,” an island was developed which allowed surf fans to stay on the sea and in the waves without ever having to return to dry ground. With WiFi, food, sleeping quarters and a bathroom, this island was the ultimate in surfing escapism.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.