How to give identity to an art museum without a collection.
Give it a face that changes with the ever-changing exhibitions and give it a voice of its own.
The NRW Forum Wirtschaft und KulturorForum NRW is a museum in Düsseldorf, the state capital of North Rhine-Westphalia, Germany. The museum doesn’t own a collection. Instead it offers home to ever changing exhibitions of contemporary art. This grid and the (lack of) color are the only constant in the design, everything else changes according to the content. It allows the design to be classical, modern, playful or experimental and able to adapt to the featured art, time and trends.
For instance, this means that the logo will change with the exhibitions, as well as the typography. The concept works throughout printed matter, real exhibition space and also online where every refresh changes the look and feel. And just as a blank canvas can be interpreted in endless ways, we also use it to inspire visitors to the forum with a few playful things which offer different interpretations to what is usually perceived