NEMO is the most famous do-museum in the Netherlands and they are currently renewing themselves. A new market positioning, a new roof terras, a new visual identity (Studio Dumbar) and a new campaign, developed by us.
This campaign is about the new energetica exhibition on the roof of the museum. Every expression of the campaign is a small experiment. We thought of new experiments (ideas) for every outdoor location. We calculated the weight of the paper, took temperatures, talked to scientists and made calculations about the speed of wind and light.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.