NATURALIS IS CLOSED
Just like a caterpillar that retreats to turn itself into a butterfly, or a squirrel that hibernates to wake up like new in the summer, biodiversity museum Naturalis in Leiden is closing for a thorough renovation.
As an announcement KesselsKramer developed a small campaign. In it a crab burrows itself, a hedgehog curls up into a ball and an owl disappears into its hole as a metaphor for the closing of the public museum.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.