In 2017, London welcomed its newest national treasure: a 130 tonne mass of congealed fat.
The infamous Whitechapel Fatberg, now a household name, is one of the largest ever discovered and has acquired a global cult following. The Museum of London instantly began the process of obtaining a segment of the monster for display.
After following the Fatberg’s journey from sewer to stardom we felt duty bound to give it the reception it deserved.
With a model cat, a few litres of custard and a gang of willing extras the KK team created, in-house, a series of short films in the style of a low budget horror movie. Each film tells the story of Fatberg, beginning with the public’s abuse of the sewage-system and ending finally with the Fatberg arriving at the Museum. Clips in between include a crowd of screaming running people, an unfortunate model cat fatality and Fatberg dwarfing the entire city of London.
To support the films, we designed a series of GIFs, a poster and a custom typeface made from ‘Fatberging’ the Museums house typeface.
You can find the full series on our Vimeo.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.