MOO, the innovative online printing company worked with communications agency KesselsKramer London and KK LA to devise and launch a new, playfully epic campaign for the US market.
The campaign establishes MOO’s position as a print solution company with good design and quality at the heart of their business. The campaign, that will run across TV, radio, digital and OOH, builds on the irreverent outlook of both brand and agency.
The main TV commercial re-imagines the potentially dry setting of a business card printing press and creates something of fantastically fun proportions. KesselsKramer commissioned the build of a low-fi, but functional printing machine, complete with a paper feed treadmill, dedicator screen printer and confetti bellow to showcase that MOO isn’t your average printing company.