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MADE SLOWLY IN PORTUGAL

The first Monte Velho harvest dates back to 1991, Inspired by the first-born Esporão Reserva, Monte Velho revolutionised everyday wine consumption, bringing quality wine to the table at an affordable price.

30 years later, in 2021, Monte Velho launches ‘MADE SLOWLY IN PORTUGAL. A new campaign made to bring back the appreciation of local craftsmanship. The process of wine making is put in parallel with other crafts from Portugal, like ceramics, pottery and tapestries. Just like these crafts, making good wine takes time.

“It’s important for us to show that even the most simple things take time and attention. In modern society, everything is accessible within 24 hours or less. By showing the slow process behind (our) products, we hope to bring back appreciation for people and the planet.”
– João Roquette, CEO of Esporão. 

Carpet weaver Dona Emília, Ceramist Xico Tarefa and tile painter Manuela Guerreio show their vision on making things at a slower pace. Winemaker Sandra Alves shows that in order to make a good wine you have to be patient and respect nature. Rush is the enemy of perfection.

“The idea of this unpredictable journey got us really excited. We started production twelve months ago. Releasing this campaign is a lot like releasing a new harvest.“
– Nuno Cabral, Wine brands and markets director at Esporão.

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The campaign visuals are created in collaboration with the crafts people.

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