Print campaign for Marie Claire

A print campaign photographed by Nancy Honey shows young, confident women in the nude expressing themselves in a direct and personal manner. The magazine and its readers are not ashamed to expose their more vulnerable sides, and while the women appear naked, their direct gaze and relaxed pose are inviting without being erotic.

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To enhance the new communication strategy for MarieClaire that focused on the honesty and true feelings of women, a diaphonous dress is designed with heart-felt words printed on its soft and see-through material.

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