The Koning Willem I College (King Willem I College) is much more than just a school. It’s a unique place with its own restaurant, garage, hairdresser, bank, theatre and supermarket where 13.000 students learn by doing. How do you give such a place an identity that fits its massive and diverse achievements, and hands-on mentality?
Through embracing the royal name, we acknowledged that King Willem I College is indeed more than a school by positioning it as an unbounded ‘country’ with 13.000 citizens of honour who can do everything and anything they set their minds on.
KesselsKramer developed a new identity that contains a new logo, graphic style, an image bank, a website, an app and a promotional brand film. The identity has been extended to smaller sub campaigns, for example, encouraging students to throw their trash in the bin.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.