The Koning Willem I College is much more than just a school. Its a unique place with its own restaurant, a garage, a hairdresser, a bank, a theatre and a supermarket. Its a place where 13.000 students learn by practice as soon as they walk through the door. That’s why this trade school is called the Land of Koning Willem 1 from now on. And we welcome you into this land, that has its own flag, map, honorary citizens and even a newspaper.
KesselsKramer developed this new identity that contains a new logo, graphic style, website, app and promotional brandfilm.
Photographer: Annegien van Doorn
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.