A new beverage from Dutch company Friesche Vlag is made with a combination of yogurt and water. KesselsKramer developed the name and brand for the new drink, dubbing it Jon & Jon. Jon likes yogurt and Jon likes water. Together they make a new kind of drink that the whole world can enjoy. Part of the design and development also includes the creation of bottle logos, designs, catalogues, advertising, jingles and this special marketing and sales case.