J&B is an iconic brand in Spain. Despite the economic crises, young adults in Spain remain optimistic.
Vive en Color (Live in Colour) is the embodiment of their and J&B’s optimistic spirit. These outdoor posters are part of a bigger campaign in which J&B revitalised a derelict Mercado in the centre of Madrid.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.