How can we make Donor registration campaigns more effective throughout the Netherlands?
Publishing local registration rates motivates towns at the bottom to step up their game and towns in the top to live up to their reputation.
After a year of successful organ donation campaigns, data showed that rises in registration rates deviated per region.
By publishing the annual Dutch Donor Ranking, people throughout the country can see on an interactive map where their hometown ranks and compares with other places on organ donor registrations. They can help boost this rank directly by registering themselves.
The Dutch Donor Ranking became an incredibly effective vehicle for local free publicity.
The campaign resulted in thousands of new donor registrations across the country.