Most city campaigns draw attention to buildings, history, or other cultural highlights. The city of Amsterdam, however, wanted a different approach. ‘I Amsterdam’ was the result: a city identity campaign that celebrated Amsterdam’s citizens in all their diversity. The campaign included a gigantic three-dimensional version of the logo on the renowned Museumplein. Here, it’s become another Amsterdam monument, with visitors photographing themselves with the letters.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.