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Hans Brinker budget hotel wallpaper

2005

The hotel with no shame takes its first step into product development. Inspired by the tourists who leave the Van Gogh Museum with souvenir posters rolled in triangular containers, the Brinker offered its guests a chance to take home a memory of their stay – in the form
of posters in triangular containers.

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Guests could choose from the most infamous view from the Brinker – of a brick wall; a segment of the graffiti from the wall of the Brinker bar; or a life-sized cleaner with sponge at the ready. The wallpaper also came as posters within posters – acting as communication to tempt
travellers to either buy the product or spend a night at the hotel.

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More truth
Advertising is unhealthy
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Advertising is unhealthy
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