Since 2013 Evi offers the high-end asset management expertise of it’s ‘mother’ Van Lanschot Kempen – the oldest independent financial institution of the Netherlands – online to a broad private audience; you can already step in starting at one thousand Euro. It’s an online service (via app and website) but you still get proper personal service contrary to most online competitors. This makes Evi the most accessible asset manager you can trust you’re spare money.
KesselsKramer developed the new positioning and campaign called ‘everybody deserves Evi’ to bring Evi to the next level of brand awareness, trust and conversion. The campaign started at the end summer 2017 with outdoor, TV, online video’s and other digital assets developed for Evi’s digital marketing agency Pervorm to play the conversion game with.